How to set Set up Google Analytics 4 events with Tag Manager?

Setting up Google Analytics 4 (GA4) events with Google Tag Manager (GTM) involves several steps. Here’s a detailed guide to help you through the process:

• Prerequisites
• Google Tag Manager Account: Make sure you have a GTM account and container set up for your website.


• Google Analytics 4 Property: Ensure you have a GA4 property created.


• Step-by-Step Guide


• Step 1: Set Up Google Analytics 4 in Google Tag Manager


• Create a GA4 Configuration Tag:


• Go to your GTM account.


• Click on Tags in the left-hand menu.


• Click New and name your tag (e.g., GA4 Configuration).


• Click on Tag Configuration and select Google Analytics: GA4 Configuration.


• Enter your Measurement ID from your GA4 property (found in GA4 under Admin > Data Streams > Web > Measurement ID).


• Configure any additional settings if needed (e.g., sending user ID).


• Set the trigger to All Pages to fire the tag on every page.


• Click Save.
• Step 2: Create a New GA4 Event Tag
• Create a New Tag:
• In GTM, click on Tags.
• Click New and name your tag (e.g., GA4 Event - Button Click).
• Click on Tag Configuration and select Google Analytics: GA4 Event.
• Configure the Event Tag:
• Select your previously created GA4 Configuration Tag from the dropdown.
• Enter the Event Name (e.g., button_click).
• Under Event Parameters, you can add parameters that provide more information about the event. Click Add Row to add a parameter.
• Example: Parameter Name: button_text, Value: {{Click Text}} (You can use GTM variables here).
• Click Triggering and choose an appropriate trigger for the event (e.g., a button click trigger).
  
  
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  • Step 4: Preview and Test
  
  
  • Preview Your Changes:
  
  
  • Click the Preview button in GTM to enter preview mode.
  
  
  • Enter the URL of your website to start the preview mode.
  
  
  • Interact with your website to test if the event fires correctly.
  
  
  • Check the Tags Fired section to see if your GA4 event tag fired as expected.
  
  
  • Verify in GA4 DebugView:
  
  
  • In GA4, go to the DebugView (found under Configure > DebugView) to see real-time event tracking.
  
  
  • Ensure your custom events appear as expected.
    
    
    • Create a Trigger:
    
    
    • Go to Triggers in GTM.
    
    
    • Click New and name it Submit Button Click.
    
    
    • Click Trigger Configuration and select Click—All Elements.
    
    
    • Configure the trigger:
    
    
    • Choose Some Clicks.
    
    
    • Set the condition: Click ID equals submit-button.
    
    
    • Save the trigger.
    
    
    • Step 5: Publish Your Container
    
    
    • Submit Changes:
    
    
    • Once you have verified that the event is firing correctly, go back to GTM.
    
    
    • Click on Submit to publish your container changes.
    
    
    • Provide a descriptive version name and notes, then click Publish.
    
    
    • Example Event Setup
    
    
    • Let's say you want to track clicks on a specific button with the ID submit-button.
    
    
    • Create the GA4 Event Tag:
    
    
    • Go to Tags.
    
    
    • Click New and name it GA4 Event: Submit Button Click.
    
    
    • Choose Google Analytics: GA4 Event.
    
    
    • Select your GA4 Configuration Tag.
    
    
    • Event Name: submit_click.
    
    
    • Add parameters if needed.
    
    
    • Choose the Submit Button Click trigger.
    
    
    • Save the tag.
    
    
    • By following these steps, you can set up and track custom events in Google Analytics 4 using Google Tag Manager.

• Step 3: Set Up Triggers


• Create a Trigger:


• Go to Triggers in GTM.


• Click New and name your trigger (e.g., Button Click).


• Click on Trigger Configuration and select Click—All Elements or Click—Just Links, depending on your needs.


• Configure the trigger to fire based on your criteria (e.g., clicks on a specific button with a certain class or ID).








 
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