MWS Sitemaps: Your Personal Guide To Google Crawler

MWS Sitemaps: Your Personal Guide to Google Crawler Visibility is supreme when we talk about online businesses, and being visible to your potential consumers is the final goal of every business. The higher the visibility, the higher the conversion rate, and sitemaps play an important role in helping search engines understand which content needs to be crawled.
 
Sitemap provides a roadmap that guides search engines and communicates with engine crawlers to index and rank the content of your site.
 
Types of Sitemaps:
 
HTML Sitemap: These site maps are used to enhance the user experience on your website. It enhances the navigation of the user by serving as a visual representation of your website structure, thus providing an organised list of important web pages. HTML sitemaps are typically displayed as webpages themselves, allowing users to easily navigate through the site and find specific content. With the use of CSS, HTML sitemaps can be visually appealing, improving the overall user experience.
 
XML Sitemaps: These sitemaps are used to guide the search engine crawlers.
XML sitemaps are specifically created to guide search engine crawlers. They are not visible to users and make your website more visible to search engine spiders or bots. XML sitemaps provide search engines with essential information about URLs, such as the last modification date, change frequency, and priority. This data helps search engines prioritise crawling and indexing, ensuring that the most important pages receive adequate attention. 
 
Creation of sitemaps and factors to be considered:
 
You can use XML sitemapping tools to create site maps with great functionality and customization. Consider the following factors before creating a site map:
 
1. Include Page Priority

In the XML sitemaps, assign a tag to indicate the importance of each page. Priorities range from 0.0 to 1.0, with higher values indicating greater importance. Utilize this tag to provide search engines with guidance on crawling and indexing priorities. 

2. Include the Change Frequency tag.

In XML sitemaps, use the tag to inform search engines about the expected frequency of content changes on specific URLs. Choose from values such as “never,” “yearly,” “monthly,” “weekly,” “daily,” “hourly,” or “always” to guide search engine crawling schedules efficiently. 

3. Avoid no-index pages in the sitemap.

To prevent conflicting signals for search engines, exclude pages with no index tags from your sitemap. Including such pages in the sitemap may confuse search engine crawlers and waste their crawl budget. 

4. Avoid duplicating content.

Duplicate or near-identical pages on your sitemap can lead to search engine crawlers wasting resources by repeatedly indexing similar content. Ensure that only original and unique pages are included in the sitemap to optimise crawl efficiency and prioritise valuable content.
 
Submission of the site map: 
 
Here are the easy steps to submit the site map to your website's Google search console and provide a systematic guide to your website. 
 

1. Log in to the Google Search Console.
2. Go to the ‘Sitemaps’ Report.
3. Find the URL for your sitemap.
4. Add a new sitemap.

 
Site maps act as a blueprint for a search engine by providing a clear overview of the website's structure and the relationships between different pages. MWS is a leading and reliable IT solutions provider, offering a well-constructed site map that enhances the user experience by improving accessibility and reducing search time.