Google My Business GMB SEO listing

Google Business SEO:

It is important to have Google My Business (GMB) listing. Google Posts are GMB’s version of social media posts Services in Mumbai, Noida, Delhi NCR, and India. They live on your listing and knowledge panel. You can use Google Posts to communicate many things, including:

Timely information such as holiday closures
Sales and promotions
Company news
Upcoming events
Blog posts
To learn more about Google Posts and how to leverage them, read my recent article on the subject here.

Insights: GMB Search Insights
If you are data-obsessed, you need to be taking advantage of GMB insights. Here you’ll find information about how customers search for your business Services in Mumbai, Noida, Delhi NCR, and India.
:

Direct – searches for your business name or brand
Discovery – searches for a category, product, or service (like roof repair or Italian restaurant Services in Mumbai, Noida, Delhi NCR, and India.)
Branded – searches for a brand related to your business, but not specifically your brand. For example a search for Nike will return a list of shoe stores.
Additionally, you will find a list of the most popular queries for your business that triggered your listing. This will be a mix of the above, direct, discovery, and branded keywords such as “roof repair near me” or “Sport Check.”

Next, you will see which Google services customers use to find your business, usually a mix of search and map listings.

Then, you can gain insight into the most common actions taken by customers on your listing, including calls, direction requests, and website visits .
Services in Mumbai, Noida, Delhi NCR, and India From here, you can analyze these actions. First, you can explore the geographic location of direction requests, sorted by postal code. Then, you can analyze phone calls by day to see which day of the week is driving the most action. Finally, you can learn more about photo views and photo quantity compared against other businesses like yours.

Reviews are central to Google My Business’ purpose and value. Your listing will display a star rating with a list of all customer reviews, good and bad.

You can encourage customers to leave a review through various avenues, whether that’s providing a link on your website, sending a link via email marketing Services in Mumbai, Noida, Delhi NCR, and India or asking them in person.

Be warned that you must be compliant with Google’s policies. You cannot offer any rewards for reviews, and you should not selectively solicit positive reviews only.

Respond to reviews, both positive and negative. In fact, a timely, thoughtful (and sometimes incisive) response to a negative review can help you earn a customer.